Artificial intelligence promises to transform association operations, but success depends on a capability many organizations overlook: data literacy. Before your association can effectively leverage AI, your team must understand how to read, create, communicate, and value data as strategic information.

In this interactive session, data management expert Peter Aiken and AIIM President & CEO Tori Miller Liu will guide association executives through the fundamental connection between data literacy and AI readiness. You’ll learn why every AI initiative is fundamentally a data project—and why building organizational data literacy is essential before, during, and after AI implementation.

Through facilitated discussion and practical assessment tools, participants will explore how data collection, infrastructure, flow, and governance directly impact AI outcomes. You’ll leave with a framework for evaluating your association’s current data literacy levels and actionable strategies for building a culture where data-informed decision-making becomes second nature across all levels of your organization.

Learning Objectives:

• Define data literacy and understand its critical role in AI readiness
• Examine how data elements—from collection and infrastructure to governance and flow—determine AI project success
• Assess your organization’s current data literacy capabilities and identify gaps
• Develop strategies for instilling a sustainable culture of data literacy across your association