Beyond the Chatbot: How AAPL is Using AI to Know, Serve and Grow Their Membership

When your members’ profession is already being reshaped by AI, how does your association keep up — and provide a better solution? Andrea Spencer, Director of Communications at the American Association of Professional Landmen (AAPL), and Alex Skinner of Pixl8 Group – the creators of the AI platform ReadyIntelligence – share how AAPL tackled exactly that challenge.

For AAPL, that meant giving its 11,000 members instant access to information on the latest bills across 50 states, best practice and technical knowledge — while building board confidence around the potential to better understand and retain its members.

Andrea will walk through how AAPL evaluated its options, chose a platform-native solution, and made the case internally for adoption. You will leave with a clearer framework for evaluating your own AI options and the confidence to make the case to your board.