Associations stand at a pivotal crossroads. Those that fully embrace AI will define the future of their industries and those who don’t risk becoming irrelevant at a time when their leadership has never mattered more.

In this opening keynote, Rob Wenger, CEO of Higher Logic, reveals why associations have a unique superpower in the era of AI, a combination of authority and trust, unrivaled access to industry expertise, and high-quality, domain-specific content. Rob will share his framework on the five levels of AI competency, explore the evolving partnership between employees and AI agents, and illuminate the urgent need to distinguish between transactional “jobs to be done” and the irreplaceable power of human connection. Learn how adopting AI and cultivating an agentic workforce, where humans collaborate with intelligent agents, will enable breakthroughs and transformation beyond what today’s leaders can even imagine.